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About Us

AdHoc Destinations is a premier Destination Management Company with a specialized focus on the European market. Based in Jamaica, we are dedicated to delivering exceptional travel experiences at competitive rates—combining professional service with authentic island hospitality.

We offer seamless ground transportation in luxury coaches to and from Jamaica’s airports, along with curated private tours, hotel reservations, incentive travel programs, and bespoke event planning. Whether you’re organizing a corporate retreat or a romantic getaway, our team ensures every detail is handled with care and creativity.

What sets us apart is our unwavering passion, imaginative approach, and deep commitment to understanding and fulfilling the unique needs of each client—both locally and internationally. This spirit of collaboration is the heartbeat of our success.

AdHoc is proudly owned and led by Sabrina Russell, whose roots are in Jamaica and whose heart forever belongs to Italy. Her multicultural vision infuses every journey we create with elegance, authenticity, and soul.

“At AdHoc, we don’t just plan trips—we respond to moments.
When the sun calls, when the ocean whispers, when the need arises… We’re ready.
Ready to create the journey that fits your rhythm, your dream, your now.
AdHoc Travel and Tours. As the need arises!”