Our Team
Sabrina Russell
Founder, CEO
AdHoc is proudly owned and led by Sabrina Russell, whose roots are in Jamaica and whose heart forever belongs to Italy. Her multicultural vision infuses every journey we create with elegance, authenticity, and soul.
Alexei Russell
Director
With over 20 years of experience driving revenue, brand growth, and operational excellence across Jamaica’s top attractions. Expert in strategic partnerships and delivering unforgettable guest experiences.
AdHoc Destinations
Lifestyle
AdHoc is a compass of wonder— weaving Jamaica’s soul into journeys of elegance, where culture, luxury, and storytelling converge, guiding travelers toward unforgettable, luminous horizons.